August, 2010
WHAT'S NEW...
AND OTHER FINE ADVENTURES!
A five hour layover in Denver switching planes, a rental car at the airport that was supposed to be ready at 11pm when I arrived (left from the house at 5:30am) was delayed an hour because there was no one to clean it up, and I was finally to my hotel in Salt Lake
Dick Morrissey, our #1 salesman
City, UT. Why... it was the Outdoor Retail Show where more than 5,000 retailers from all over the world were converging to see the newest, slickest stuff for the Outdoors market, presented by over 1,000 manufacturers from all over the world. Salt Lake City really goes all out to make the attendees comfortable and welcome. This was the 11th OR show we had been a part of as an exhibitor.
It seems as though the first thing show goers ask is "what's new"? This seems to be the life blood for not
OR Product Pick (OR Magazine)
only Retail Stores but also for the manufacturers that supply them. Always on the prowl for "new", scouting every corner for the next best thing.
Fortunately for J.R.LIGGETT'S we have a time immortal product (a consumable) that only has to be "discovered" to be forever held in esteem. A most unique shampoo bar designed specifically for your hair, that is 100% non-detergent, 100% ecologically correct and of course 100% biodegradable. Oh, did I mention that it's also high on multitasking abilities too? Very mild body soap, sensational for shaving, it loves fabrics so you can pack less by washing more? Yes - Yes - Yes - It does!
There is not another product in the market that does this, or any number of products that do the many things it does half as well. A truly unique product in a me too world of knock offs.
But still... what's new is vital to keeping you current in the market. And this will always be true.
Our offering this year was two fold, a brand new sensational shampoo bar rightly named "Ultra Balance" for all hair types, and a new inexpensive way to carry the full sized 3.5oz shampoo bar for under $10.00. Enter our new eZ-pouch! It's simple, it's easy, it's an effortless and efficient way to carry our shampoo bars, weighing a mere 4.25 oz., and it comes with our new Ultra Balanced shampoo bar. Simply the best. That is why it caused so much of a stir at the OR Show this past week. There is just nothing like our shampoo and pouch
The eZ-pouch is also bright yellow and extremely easy to find in the bottom of a backpack or suitcase. Here is something new designed to promote Travel and Adventure. Speaking of Travel and Adventure check out our new Tee Shirts.
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