The Soap Box

June, 2010

Gimme my shampoo!!!

Sometimes you've just gotta take charge... We've noticed from some of your comments that JR's products are a bit difficult to locate, and you're not pleased with that. In fact, some of you are actually a tad miffed, and we can't blame you for feeling that way--we feel the same way too! Oh sure, they're readily accessible on line, no problem there, but what about finding them when you're out and about doing your food shopping, running errands, or just looking for a unique, special, and environmentally friendly gift? Wouldn't finding JR's product line, especially his fantastically popular shampoo bar conveniently located on the shelves of stores you shop at everyday, be a great concept? I mean, it sounds like a no-brainer, right?

Well, here's the Battle Cry... Here's the Call to Arms (so to speak): "We won't be a victim anymore!" We refuse to be held hostage to what 'They' think we should be buying, and wimp out by settling for, "I'm sorry, we don't carry that product."

JR LIGGETT'S shampoo bar is an all around, top to bottom, can't be beat, hands down, 'bar-none' wonder and your favorite retailer doesn't carry it? Is this acceptable? Is this American? We think not! Now, I know you're not scratching your heads and saying, What to do? What to do?" You're smarter than that, but I'm still going to give you some ideas, because, well... because I like to give advice. Especially good advice. Even at that, we need you. We need ALL of you... every one of you who has ever purchased JR's shampoo bar, who has ever given it as a gift, who has ever received it as a gift, used it, wanted to use it, read about it, swiped it from a friend's shower, or even admired it from afar... now is the time to act.

It can be this simple... you can start out with one basic question directed to that employee who asks if you need any help or if they could direct you to a certain product. You, feigning innocence, ask, "Could you please tell me where to find JR LIGGETT'S shampoo bar?" They, with a blank look on their face, will be momentarily puzzled, and then will began searching the aisle looking for the product. You'll be describing the unique packaging, that it's made in the USA, that it's been around for years. Finally, while looking apologetically at you, you hear that tired, old refrain... "I'm sorry, I guess we don't carry that product..." These should be fighting words to the shampoo bar obsessed!

You see, we're going to start a revolution here, but a peaceful one... maybe even a stubborn one---one where we stand our ground for what we want. We are going to march into our local Whole Foods, Trader Joes, Sprouts, and Mother's Markets and while we fill the cart, we're going to be asking for J.R.'s products. When we select our fishing gear and outdoor supplies at Bass Pro Shops, REI, or EMS, we'll demand to know where J.R.'s products are. At Cabella's, we'll whip out our 'ammo' ('The Question') and make them squirm... when we hear that old refrain, we're going to raise our eyebrows in disbelief and astonishment and then directly and enthusiastically launch into why they should carry JR LIGGETT'S shampoo bar and body products. We're going to tell them how we love the products, what they do for us, how great they are, and why their store should carry them. We can have an empty shampoo bar wrapper handy, or simply jot down the web site and hand it to the manager.

But don't stop there... no... we're going to get bold and brazen here. Take it to the top...to the Big Kaunas. In this day and age, with our current economy, and the abundance of purchasing options out there, and the Power of the People (you), the Big Guys have to listen to us. It just makes cents--and dollars--mucho dollars. Never before have customers had such power to change the way a company does business. Embrace your Inner Rebel!

And don't forget the small stores. Your local grocery, the Mom and Pop stores, beauty supply stores, country supply stores, gift shops... anywhere you shop, locally or otherwise. Tell your favorite retailer about the product and ask them to carry it. Tell them why you love it and why you know others will love it too. And as you travel, tell the shop owners in the tourist hot spots about J.R's shampoo bar. Let's get Jim's awesome products into the hands, camps, airline carry-ons and bathrooms all across the land--and the world! Let freedom ring!

Now is not the time to be shy... I would imagine that after only a few requests for J.R.'s shampoo bar were heard, a store owner or 'Corporate' would experience a light bulb moment and realize that this might be something to check out. After all, the stores are in business to meet your needs! No brick and mortar location? Phone 'em! Send an e-mail to Customer Service and request J.R.'s products! Let's get a 'mass-emailing' campaign started here! Let's crash the system with our requests!  Grab your friends and fellow shampoo bar converts and spread the message! We can do it! Charge!

 

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