June, 2010
Quest for Balance
"Ultra Balance" the newest shampoo bar sensation from JR LIGGETT'S is a fabulous product that we are very proud to bring to market and we know that many of our faithful users will love it.
The word balance was chosen to describe it because it is the optimum condition or state that we strive for. JR LIGGETT'S Ultra Balanced Bar effectively cleans and conditions the hair and skin for people of all hair types because we add as an important primary ingredient, jojoba oil to our formulation. Jojoba oil is truly amazing in that it effectively conditions hair and skin whether you naturally have dry or oily hair. It can just naturally do this because of it's unique properties.
Balance is the sweet spot between two or more opposing forces or elements, and such it is with our new shampoo bar. A formulation can not be too harsh, too mild - too acidic, too alkaline - too high or low a pH, also other considerations like fragrance or no fragrance must be approached when you create a shampoo like this. We wanted it simple, a shampoo that would work for all hair types.
In effect balance is a state of true harmony where something is able to fully utilize the energy and beauty of diverse forces. With all opposites like ying & yang, work & play, elation & somberness, intensity & rest, love & hate, hot & cold, hard & soft, the true beauty of each force can only be fully appreciated when equilibrium is achieved. That's perfect balance, that is what we have achieved with our new bar.
As in life we find ourselves continually bombarded by many diverse tugs and pulls, attractions and repulses. To fully actualize our existence we are compelled to make numerous decisions. So it is in choosing just the right items to put into a formulation and what to omit. The basis for this decision making process is driven by what you want to achieve. Jojoba Oil was selected because of the balance it represents, the harmony of our human system brought together by the balance of this amazing oil.
The quest for balance needs to be a way of life whereby we as people seek that positive zone where we can fully realize our potential, and so is true of our body, hair and scalp. When a hospitable and nurturing environment is created, balancing our hair and scalp with the natural oils our body provides, all shines and is healthy. It promotes healthy more beautiful shiny hair and a comfortable clean scalp that lends support to keeping hair in this state of health. That is where our completely natural shampoo bars come into play. It is simply BALANCE!
In life one must balance ones individual needs and desires against those of others. In furthering this concept ones hair, scalp and body must balance itself and its environment. Ultimately, we must respect ourselves, one another, and our environment. JR LIGGETT'S mission is to fully commit to offering products that are natural and enable the user to look and feel great. We eagerly look forward to hear your comments regarding our new Ultra Balanced Bar. Send us an e-mail or write us a note on facebook if you like, we want to (need to) hear from you.
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