May, 2010
"Hej" from Sweden!
Stephan and Kristina Sundström
Simply Natural, Sweden
In 2006 we bought a bar of J.R.LIGGETT'S Old-fashioned shampoo from an Internet shop. It sounded almost too good to be true: a shampoo in the form of a practical bar which was all-natural and earth-friendly. We just had to try it! That was four years ago. Today we own and run Simply Natural, a business which imports the bars to Sweden.
We started up our business because the retailer that carried the bars closed down their Internet shop, and we felt that these bars were just too good to miss out on. We thought they were great and we were sure that other people over here in Scandinavia would think so, too.
Today we sell the bars and J.R.LIGGETT'S other products through our web shop, but we also have over forty retailers across Sweden who carry them.
Shampoo bars are something quite unknown here in our country. Some people are skeptical at first, wondering if washing their hair with a "soap" could really work. Others can't wait to try something new, especially since it seems so practical.
Sweden is a country that takes great pride in its "green" profile. We recycle, we take the bike to work whenever possible, we teach the children how to make a compost already in kindergarten, and we tend to choose organic over non-organic food as often as we can. J.R.LIGGETT'S shampoo bars fit right in with this line of thinking. We are noticing a growing interest in the products from clients of all ages, from 15 to 85. Yes, it is a process and people don't change overnight - old habits and so on. In general, women seem to be somewhat more difficult to convince than men. However, we do have many customers who are mothers to young children; they want to make the right choice in order to reduce the number of toxins that their children are exposed to from an early age. Good on them! Also, the ongoing discussions of climate change and the importance of making conscious decisions when it comes to the products we use in our daily lives have led more and more people to realize what an invaluable product this really is.
It feels great to know that what we are selling is something that is beneficial to both the customer and the environment, now and in the future. And the result our customers get from using the shampoo bars - thick, healthy hair with lots of volume and shine - is what makes them come back, time after time.
"Hej då"
Stephan and Kristina
