January, 2011
New Year
New Resolutions
Surely most of us at some point in the New Year take a few moments at least, to stop and consider where we have been, what we have done, and where to go from here... a sort of 'year-end review' if you will, of failures, successes, plans and dreams. What went wrong, what went right, and what are you going to do about it? A time of self-examination, and perhaps even introspection. Sum up the past year, toss out the bad, and welcome the good.
Some may disagree, but making New Years Resolutions are not only practical and important, but necessary. We cannot move forward and expect any amount of success until we have a clear understanding of the direction we need to point ourselves towards. A New Year is an opportunity 
to start fresh, turn over a new leaf, dream new dreams, and set a goal--- a chance to do all those things you have been telling yourself you must or want to do.
Resolutions bring about optimism and clarity, which in turn, bring enthusiasm and vigor to your life. Resolutions give us a strong sense of conviction of what is good for our health, life and even our world. We all desire to make a change for the better. Change need not be difficult, nor expensive, a drudgery, or even destined for failure. Simple changes that deliver huge dividends can be fun, enjoyable, and easy to follow through on.
For the first time last year, I tried J.R.LIGGETT'S Shampoo Bar. Just a simple step, a simple choice, but with extraordinary consequences. I decided to turn over a new leaf... to dig deeper, do my research, and become informed about what goes into J.R.LIGGETT'S products and how they contribute to my over-all well being--both body and mind. I learned about the various oils and their cleaning properties, how J.R.'s Shampoo Bars are Sodium Lauryl Sulfate-free, contain no petroleum based detergents, no animal products, no preservatives, are bio-degradable and extremely mild and wonderful for my body. I tried the Foam Face & Body Washes and experienced the enjoyment of clean, soft, nourished, and moisturized skin. Upon using the Shaving Foam, I discovered just a few pumps was all that was needed for an outstanding shaving experience. 'Life changing' would not be an over-statement in reference to J.R.LIGGETT'S products.
Those choices, and all that I learned about J.R.LIGGETT'S healthy, earth-friendly products caused a change in my way of thinking when it came to selecting what is best for my body, my family's health, the environment and even our country. I knew I didn't want to use products that contained SLS and DEA, and I didn't want to contribute to the issue of more plastic shampoo and conditioner bottles lining store shelves and 'living out their life' in a landfill. And when you find a 'good thing'--- the 'right thing', you share that goodness with others--any other option is really not an option. I liked the idea of the multi-tasking aspects of the shampoo bar, and the convenience of having one product take the place of many. As my husband packed for a recent trip, tossing his aerosol shaving foam, liquid shampoo and bar soap aside, he stated, "I don't need them... I've got LIGGETT's"!
Over the years, J.R.LIGGETT has re-evaluated his successes and failures and has proceeded to make changes and improvements. He decided 'Made in America' was the good and right thing to do. I admire J.R.LIGGETT'S business philosophy of honesty and conscience and integrity... I appreciate the fact that using the Shampoo Bar in a mountain stream won't upset the ecology of the water, and if I somehow happen to forget to 'pack out' my refuse, the bar wrapper will happily decompose and return to the earth--no harm done. I admire J.R.LIGGETT'S promotion of frugality and thriftiness by offering large refills for his Foam Face & Body Washes. J.R.LIGGETT cares for our health in that what he adds to his products, adds to our life.
J.R. said something very interesting and wise in his column in the November issue of J.R.LIGGETT'S Soap Box...
"Treasure all that is given you, and brush aside all the rest as the experience of getting there. After all, for me it is the voyage, not so much the destination that counts. Sure you have to have goals and destinations, but without the 'getting there', it would be of considerably less value once obtained."
We all are on a voyage in life... be it smooth sailing, choppy waters, or even rough seas. All we go through in life makes us who we are. An honest assessment of the past year will reveal the treasures, the blessings, and yes, the disappointments. But it's the 'getting there'--- the changes and choices we make, the integrity of our decisions, that is what will help determine the outcome. Choose carefully, chart your course, reach your destination, and step out on solid ground. Here's to making a difference in the New Year.
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