January, 2011
New Year
New Products
2010 was an incredibly successful year for J.R.LIGGETT Ltd. with the introduction of two new products; the unscented Ultra-Balanced Shampoo Bar for all hair types, combining the best of ingredients 
and simplified decisions in a solid, hand-held form, and the incredibly clever carrying and travel pouch made specifically with convenience and portability in mind-- J.R.LIGGETT'S eZ-pouch.
In May we revealed the Ultra Balanced Shampoo Bar and you 'got it' right off the bat! With Jojoba as the main ingredient---the 'wonder' oil that it mimics most closely is our own natural hair oil, and normalizes your hair's moisture and maintains it's balance, this shampoo bar was a perfect fit for all people and all hair types. This unscented bar made your life extremely simple... terrific for skin and breathing allergies, made with pure, clean, fresh (and bracing!) New Hampshire spring water, soothing almond oil, olive oil, moisturizing Castor oil, coconut oil, and sodium hydroxide (a binder). The end result: a knock it out of the ball park hit! A home run! We knew you would love it!
Yes, J.R. had kept us in suspense far too long, and then, when all his ducks were in a row--- and with perfect timing... ta-da... the Ultra-Balanced Shampoo Bar! This was formula specific--a huge breakthrough for J.R.LIGGETT Ltd. and the long-awaited answer for those who prefer not to permeate their world with artificial scents. Clean, fresh, fragrance-free... and with all the attributes of J.R.LIGGETT'S other shampoo bars; no animal products, 100% bio-degradable, no petroleum based detergents to strip your hair's natural (needed) oils, so most people do not need a conditioner! Mild enough for a body soap or shaving, and gentle enough to wash out a few small items of clothing in a pinch. What's not to like about that?
We were still reeling from the excitement of the Ultra-Balanced Shampoo Bar when J.R.LIGGETT Ltd. hit us with yet another zinger... the bright yellow, super handy eZ-pouch! The Ultra-Balanced Shampoo Bar is tucked inside this 'snappy' little pouch, constructed of a sturdy, water repellent material. Oh sure, there's 'A Natural Traveler', great for extended traveling, and we have the 'Mini Traveler' for short trips, but the eZ-pouch fits into the palm of your hand and just feels so perfect... It can be tucked into pockets, purses, suitcases, briefcases, travel bags, and has a nifty little belt loop so it can be attached to belts, backpacks, tents, and even, yowser... dog collars! And why not? Dogs enjoy the great outdoors too!
J.R. is no stranger to packing and traveling, so he added a bit of genius to the eZ-pouch... an 'eZ-strip' which is designed to wrap around three sides of the shampoo bar so that the bar can be smoothly inserted into and removed from the eZ-pouch. Made of the same water repellent material as the eZ-pouch and like the eZ-pouch, it is washable. It also serves as a handy mat for the shampoo bar so the bar does not stick to surfaces, or debris does not adhere to the bar. This guy thinks of everything--so you don't have to!
In our book, 2010 was a whopper of a year, but we couldn't have made it without your input, interest and support. Great numbers in sales are one thing, but the satisfaction of knowing we met your needs through out the past year is the ultimate success!
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