The Soap Box

January, 2011

New Year
New Products

2010 was an incredibly successful year for J.R.LIGGETT Ltd. with the introduction of Z pouch Aug the incredibly clever carrying travel pouch made specifically with convenience and portability in mind-- J.R.LIGGETT'S eZ-pouch.

J.R.LIGGETT Ltd. hit us with zinger... the bright yellow, super handy eZ-pouch! The Original Shampoo Bar is tucked inside this 'snappy' little pouch, constructed of a sturdy, water repellent material. Oh sure, there's 'A Natural Traveler', great for extended traveling, and we have the 'Mini Traveler' for short trips, but the eZ-pouch fits into the palm of your hand and just feels so perfect... It can be tucked into pockets, purses, suitcases, briefcases, travel bags, and has a nifty little belt loop so it can be attached to belts, backpacks, tents, and even, yowser... dog collars! And why not? Dogs enjoy the great outdoors too!

Some of the attributes of the Original bar include; Clean, fresh, no animal products, 100% bio-degradable, no petroleum based detergents to strip your hair's natural (needed) oils, so most people do not need a conditioner! Mild enough for a body soap or shaving, and gentle enough to wash out a few small items of clothing in a pinch. What's not to like about that?

J.R. is no stranger to packing and traveling, so he added a bit of genius to the eZ-pouch... an 'eZ-strip' which is designed to wrap around three sides of the shampoo bar so that the bar can be smoothly inserted into and removed from the eZ-pouch. Made of the same water repellent material as the eZ-pouch and like the eZ-pouch, it is washable. It also serves as a handy mat for the shampoo bar so the bar does not stick to surfaces, or debris does not adhere to the bar. This guy thinks of everything--so you don't have to!

In our book, 2010 was a great year, but we couldn't have made it without your input, interest and support. Great numbers in sales are one thing, but the satisfaction of knowing we met your needs through out the past year is the ultimate success!


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