Its fun, funky, and highly-visible packaging has proven most effective in attracting customers and sales. We have reinvented the presentation to be bright, lively, and coloful -- to stand out from the crowd on a self or rack. The bar is out of the carrying case now, to show off its great packaging. The card allows people to read more about our Shampoo Bar and all of its wonderful traits. The back quickly informs people of its multi-tasking abilities, and describes how it works. We also added a handy "Camptowel" washcloth FREE of charge. Your customers will buy this for its unique carrying case, its terrific functionality, the way-fun packaging, and its cool new Camptowel! A great product - a great value!